'Married Single Other' ITV ad campaign

I spent most of January working on this campaign for ITVs new romantic comedy drama. These are the first two of six hand written sentences, each one a different characters 'relationship status' - the concept being that relationships are never quite as simple as 'Married Single Other'. Although the final posters look like they're quick doodles, I spent ages writing and re-writing (and then rewriting again) the lines until we found the final solutions. I tried every type of pen and paper combination. These pics were taken from todays Metro, but over the next few week posters will be going up around the UK, and the agency (BBH) have even booked a whole tube platform at Oxford Circus ! Look out for them - they're going to be really bold, so hopefully you wont miss them.